Scaling for SHOP! ANZ - how strategic messaging drove 15% annual member year on year
If you only have 20 seconds, read this
MEMBER ENGAGEMENT WAS DWINDLING
SHOP! ANZ engaged HERE&NOW to assist with driving member and prospective member engagement and attendance to key event, and ultimately to drive sign up of new members
DILUTED FOCUS = DILUTED RESULTS
HERE&NOW helped SHOP! ANZ focus in on a vast target audience, allowing us to be more strategic in our messaging, focus and approach
member engagement increased 20% yoy
Our strategy and continued focus drove 20% increase in new members year on year - a result they are thrilled with.
Background
- SHOP! ANZ are a not-for-profit industry association
- They engaged HERE&NOW to drive organisation awareness, sharpen their value proposition, and ultimately attract more members
Approach
- Workshops to streamline target audience and messaging
- HERE&NOW embedded in SHOP! ANZ team as outsourced head of marketing
- Aligning sales & marketing efforts into one source of truth
Execution
- Creation of target customer database
- Paid LinkedIn campaign
- Ongoing design & collateral support
- Marketing Strategy & Consultation
Key Results
0
%
increase in website touchpoints (purchases, account registrations, event registrations)
0
%
increase in website visitors period on period
0
%
increase in members year on year
CLIENT FEEDBACK
We’ve been working with Stef from HERE&NOW for around 18 months, bringing her on to assist with our marketing strategy and execution. In that time, Stef has become an integral part of our team. We wouldn’t have achieved half as much without her wisdom and inspiration – we love working with HERE&NOW
Carla Bridge
General Manager
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