Driving brand awareness, demand and sales through Google For Refined Wellness

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Background

Approach

Campaigns had a high possibility of attracting unqualified B2C customers looking for an end service
This coupled with a small budget meant we had to be hyper-efficient with our spend and approach
To counteract this, we focused on two core products to start to avoid stretching a small budget further
We worked closely with the client to understand lead quality, and made changes to our campaigns based on feedback
We always advocate for balancing performance and brand marketing, so in addition to Google search we ran display campaigns on YouTube, and brand awareness campaigns on LinkedIn using Anna, the founder’s personal profile

Execution

Key Results

HERE&NOW campaigns responsible for

0 %

of total sales qualified leads in CRM

0 %

increase in overall website traffic

0 %

increase in new contacts entering the CRM period on period

Campaigns delivered

0 X

Return on ad spend - driving $14 in sales for every dollar spent

CLIENT FEEDBACK

Stefania is a true whiz at her job. From the moment we began our collaboration, Stefania’s expertise and dedication were evident. She took the time to understand our company’s needs and tailored a comprehensive strategy that aligned perfectly with our goals. Her insights into trends, coupled with her innovative approach, have boosted our brand visibility and lead generation. What truly sets Stefania apart is her exceptional communication skills and unwavering support. She is always available to answer questions, provide updates, and offer valuable advice. Her ability to break down complex concepts into actionable steps has empowered our team to execute campaigns with confidence and precision. It is a pleasure to continue to work with someone who is genuinely invested in our success.