Using LinkedIn to drive Sales qualified leads for Sales Team Provers
If you only have 20 seconds, read this
Driving leads & new business
Sales Team Providers partnered with HERE&NOW to drive sales qualified LJ leads for a liquor field sales model.
content + linkedIn
We created content answering customer pain points, showcasing Sales Team Providers (STP's) expertise and perspective, and used client testimonials to build market awareness and credibility.
52x return on ad spend
The campaign was a huge success, generating multiple sales qualified opportunities and closed won sales for the business with a 52x return on revenue generated based to media spend
Background
- Sales Team Providers are a retail field sales agency, part of the DKSH Smollan group of companies
- They wanted to raise awareness and drive new business for a liquor field sales model
- The challenge was low market awareness of their business and of their solution
Approach
- Content Strategy & ideation to identify customer pain points and concerns
- Customer research to identify best fit prospects
- To counteract this, we focused on two core products to start to avoid stretching a small budget further
Execution
- Content Strategy
- Paid LinkedIn Strategy
- Content Production - videos & images
Key Results
over
RETURN ON AD SPEND
CLIENT FEEDBACK
I outsourced our marketing strategy to Stef in 2025 and the results have been excellent. She was proactive, strategic, and instrumental in shaping our direction. A LinkedIn campaign showcasing our liquor model generated multiple leads and new clients, using short-form video and in-store team content. Stef is highly knowledgeable, easy to work with, and a genuinely great human. Highly recommend.
Pete Hanson
General Manager - Sales Team Providers
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