Driving category, centre awareness and booked apppointments for Kaleido Health Centre
If you only have 20 seconds, read this
Needed Awareness & Appointments
Kaleido Health enlisted the help of HERE&NOW to drive awareness & booked appointments for their new health centre, opening in March 2025
Balancing brand and performance
We adopted a balanced performance and brand marketing approach, using Google Ads & organic social to achieve the clients business goals
Strong launch to market
The clinic had over 200 appointments booked in its first month
if you have more - read this
Background
- Kaleido Health Centre is a dedicated LGBTQ+ health centre, opened in March 2025 in Sydney
- It is open to all members of the public, and offers safe and inclusive care for patients NSW wide
Approach
- We wanted to capture all relevant search queries on Google, as well as local search to capture all relevant segments of the market
- We used organic social as a storytelling platform to communicate Kaleido Health’s vision and introduce people to the brand
- Continual feedback with the client allowed us to align messaging with the needs of the centre - i.e. pushing certain services and angles
- Balancing current and future patient demand for a well rounded strategy
Execution
- Measurement and reporting setup
- Google Search campaign
- Meta - organic social strategy
- Content Strategy
- Content Creation
Key Results
Over
0
health centre appointments booked in first month of launch
0
%
monthly increase in website traffic
0
%
monthly increase in accounts reached on Meta
0
%
increase in monthly Instagram followers
CLIENT FEEDBACK
I have the pleasure of working with HERE&NOW and they are absolutely amazing. Stef has played a pivotal role in our pre-launch, launch, and ongoing marketing for our brand new health centre. From the very beginning, she brought incredible creativity, strategic insight, and attention to detail. The marketing strategies perfectly aligned with our vision, and the team truly know how to make an impact. They took the time to understand our goals and consistently delivered outstanding results, helping us build a strong presence in the market. If you’re looking for someone who can elevate your brand and drive success, look no further— highly recommend.
Katrina Guelas
Operations Manager
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