From setup to scaling up - how CROSSMARK smashed their yearly new business target by 137% with the help of HERE&NOW
If you only have 20 seconds, read this
Built From the Ground Up
HERE&NOW helped CROSSMARK build their marketing function from the ground up.
10x return on ad spend
Through LinkedIn advertising we drove a 10x return on media spend
End-to-End B2B Execution
We acted as a full-service B2B marketing team, owning strategy through to delivery.
Brand, LinkedIn & Measurement
We focused on building brand presence, running LinkedIn campaigns, and delivering clear reporting.
Background
- CROSSMARK are a well known field sales and merchandising agency, trusted by major brands to drive retail execution and in-store results
- While operational abilities were strong, marketing foundations weren’t keeping pace — limiting their ability to attract and land new business opportunities
Approach
- Marketing strategy to identify best-fit channel opportunities
- Customer targeting strategy
- Brand-Led Marketing Approach
Execution
- Measurement and reporting framework to benchmark and measure results
- Video & image content production
- Paid LinkedIn campaigns, targeting different segments of their market
- Thought Leadership campaign - using personal instead of brand profiles
- Elevating brand perception through new website project, brand messaging workshops and professional photography/videography
Key Results
0
%
increase in sales qualifed leads year on year
0
%
increase in website contact forms fills year on year
0
%
increase in phone calls year on year
BUSINESS HIT
0
%
above its overall new business target
CLIENT FEEDBACK
Stef and the team have been amazing at building & executing a B2B marketing plan aligned with our strategic objectives. They operate as true partners and very proactive in continually driving outcomes. Where other agencies have failed getting what they need out of us due to our own education and managing priorities & stakeholders, Stef has led the change and continues to lead us. Highly recommended, thanks for everything.
Patricio Servat
Director, Growth & Innovation
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