Services / Tracking & Analytics

we use data to unlock business insights f0r better direction and smarter decision making.

there’s no point investing in marketing without measurement in place.

Today’s buyer journey is more fragmented than it’s ever been. New privacy laws are making it harder to understand how potential customers are interacting with your business. There’s never been more marketing tactics available to reach potential buyers. All this to say - the marketing landscape is more confusing than ever, and investing in the right marketing measurement framework should always be your first priority before undertaking any marketing activity. Without the right measurement in place, you risk:

Not knowing where your buyers and prospects are coming from
Not knowing which marketing channels are driving ROI
Making decisions based on assumptions and gut feel instead of backed by data

our tracking process

1

We always kick off with our end goal in mind. We start our process with an understanding of your business, your buyers, and how they interact with your brand to guide us on the important elements to track.

discovery

2

audit

Once we’ve got a lay of the land we’ll get under the hood and audit any existing setup. If it ain’t broke we won’t need to fix it, but it’s important to have complete confidence in your data.

3

implement

Once we’ve reviewed the existing setup we’ll move forward with any changes. We model our tracking and analytics frameworks off Google’s recommended best practice, to give us full-funnel visibility.

4

monitor

Now that we have a framework in place, it’s important to do something with it. We track key metrics monthly, monitoring for changes in trends and using data to draw business insight.

CLIENTS WE LOVE, THAT LOVE US BACK

Giverny Reid | Business Development Leader & Creative Director

“Stef is a powerhouse when it comes to digital marketing, brand and customer relationship management. The service delivered by the team is exceptional. What really sets them apart is there ability to determine pain points and excel through them - all whilst providing it on a neat and very simple terminology plate (especially for people like myself whom glaze over with words like SEO and analytics).

It's rare to find businesses that honestly work with the momentum of your team and have the same drive or passion for your business, as you do. They care, and its clear in the amazing delivery we were provided.”

David Lawrence | Managing Director & Co-Founder

“We had the great pleasure of working with HERE&NOW on a recent CX project. The process was smooth and most importantly the outcome was a series of valuable insights, clearly highlighted gaps and a whole bunch of very actionable steps for us take.

I would definitely recommend HERE&NOW.”