Services / B2B Marketing Strategy

we combine a deep understanding of your market, customers & competiton to drive your business forward.

all good marketing begins with a strategy.

Without the right foundations you’ll be flying blind and any marketing efforts doomed to fail - particularly in the complex world of B2B. If you’ve done it the other way around, you’ve probably found:

  • You find it difficult to articulate what you do, and who you do it for

  • You and your competitors sound exactly the same

  • Your marketing activity has been inconsistent and lacking direction

  • It’s been impossible to measure marketing’s impact on your business

  • You haven’t seen tangible results or a return on your investment

What is a marketing strategy?

A marketing strategy is a strategic outline for your business that documents your:

  • Where you are today

  • Where you want to be - your goals

  • Understanding of macro and external factors that affect your business

  • Your unique value and unique selling propositions - what makes you different

  • Who you’re competing with for business; your customers’ alternatives

  • A deep understanding of your addressable market

  • Narrowing your target market down to the exact type of work you want more of

  • The actionable marketing roadmap that will help you achieve your business goals

breaking it down

A B2B marketing strategy brings together understanding and research of:

  • your business

  • your market

  • your customers

  • your competitors

We take these learnings and translate them into a tangible plan that provides direction and clarity on how to win.

our b2b marketing strategy process

1

Our process always begins with discovery and diagnosis. We deeply embed ourselves in your business and in your team and make sure we truly understand the business problem and opportunities first, before diving in with a marketing solution.

discovery

2

research

We overlay what we’ve learned about your business with our research. We use a mix of tools to give us deeper insight into the market and customer trends. The outcome is an actionable marketing strategy grounded in research.

3

roadmap

Once we’re aligned on the direction, we translate it into a tangible roadmap with clear deliverables, deadlines and accountabilities. This keeps us on track and ensures our plan is clearly tied back to our strategic goals.

4

roll-out

Your expert B2B marketing team rolls out marketing tactics across chosen channels. Once activity is live, we meet regularly to ensure we’re on track and on target.

CLIENTS WE LOVE, THAT LOVE US BACK

Giverny Reid | Business Development Leader & Creative Director

“Stef is a powerhouse when it comes to digital marketing, brand and customer relationship management. The service delivered by the team is exceptional. What really sets them apart is there ability to determine pain points and excel through them - all whilst providing it on a neat and very simple terminology plate (especially for people like myself whom glaze over with words like SEO and analytics).

It's rare to find businesses that honestly work with the momentum of your team and have the same drive or passion for your business, as you do. They care, and its clear in the amazing delivery we were provided.”

David Lawrence | Managing Director & Co-Founder

“We had the great pleasure of working with HERE&NOW on a recent CX project. The process was smooth and most importantly the outcome was a series of valuable insights, clearly highlighted gaps and a whole bunch of very actionable steps for us take.

I would definitely recommend HERE&NOW.”

GET IN TOUCH

Connect with us via the form or via stef@thehereandnow.com.au and we’ll lock in a time to chat.